The Breakthrough Negotiating Series
Proven frameworks and real-world stories from an NFL negotiator who has transformed how thousands of professionals close better deals.
Breakthrough Negotiating
The Secret to Negotiating Better Deals, Stronger Relationships, and Mutual Gains
Unlock extraordinary results in every deal, conversation, and partnership. Breakthrough Negotiating reveals a simple, repeatable system for turning moments of highest tension into your greatest opportunities. Drawing on a pivotal NFL negotiation with the New York Jets and decades coaching thousands of professionals through million and even billion-dollar deals, complex renewals, and career-defining conversations, Kevin Greene shows you how to consistently create value others miss.
Key Insights:
- ✓Reframe tension as your competitive advantage with the breakthrough mindset
- ✓See beneath demands to the real drivers (and hidden value) in every negotiation
- ✓Manufacture power—even when it looks like you have none—through genuine choice
- ✓Build Only-Factors that make you incomparable (and shift the conversation from price to value)
Why These Books Transform Leaders
In an era of rapid change and constant uncertainty, negotiation mastery is the competitive edge that separates exceptional leaders from the rest. These books provide the blueprints and battle-tested wisdom to turn every negotiation into an opportunity.
Foundation Building
Start with Breakthrough Negotiating
The original guide introduces the complete Breakthrough system and shows you how to apply proven frameworks across any negotiation—from career conversations to enterprise deals.
Advanced Mastery
Level Up with 2.0: The Chaos Edition
Master negotiating in volatility and uncertainty with future-ready structures, the N.I.F.T.Y. sequence, and strategies designed for today's rapidly changing landscape.
Real-World Impact
Stories That Stick
Packed with authentic stories from Kevin's NFL career, Fortune 500 negotiations, healthcare deals, and small business ventures—every concept is grounded in reality.
Proven Results
Framework That Works
The Breakthrough Model has transformed negotiation capability for thousands of professionals worldwide—delivering better deals, stronger relationships, and sustainable gains.
Start Your Breakthrough Journey
Join thousands of professionals who have transformed their negotiation capability with these essential guides. Get both books and unlock frameworks that deliver measurable results in every deal you make.
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